Products and catalog
Manage products as structured data ready for online store, product feeds and future channels.
- products, categories and basis for collections
- variants, options and features
- manufacturers, statuses and labels as needed
Features
The main online trading tools in one platform
red.bg brings together the main processes for an online store: product catalog, orders, customers, content, settings, channels and operational data.
The goal is for products, orders and channels to be built on an organized foundation, with less manual work and better control over day-to-day processes.
red.bg
Product breadth
From catalog to channels without scattering the data
The platform is built around a centralized catalog. Products, categories, customers and orders are used as a common basis, instead of creating separate sources of information for each process.
Orders and sales
Tracks the sales process from order to processing, status and necessary operational actions.
- orders, ordered products and invoicing as needed
- basis for unfinished orders and checkout process
- statuses and operational control
Customers
Customer data is linked to orders and provides a basis for better communication.
- customer profiles and history
- groups and custom fields as needed
- basis for segmentation
Marketing
Marketing tools use catalog, customer and sales data.
- discounts, campaigns and SEO optimization
- content and communication
- product visibility
Design and content
The online store can be sorted by brand without losing the link to the product catalog.
- design, navigation, logo, colors and fonts
- homepage, landing pages, FAQ and content
- advanced settings if needed
Analytics
Key sales, order and product data helps to see what is working and where change is needed.
- dashboard, sales and total orders
- results by products and channels
- basis for more in-depth reports
Settings
Control critical store settings from one place without searching for separate panels.
- delivery, payments and checkout process
- domains, SSL and branding
- taxes, email and other key settings
- extending to DNS, geozones and billing as needed
Integrations and channels
A catalog can power its own online store and serve as the basis for product feeds, marketplace directions and future external channels.
- own online store
- marketplace direction for development
- product feeds and external channels
- future external marketplace integrations
Next step
Consider the platform as a working system, not just a storefront
See how products, orders, customers, settings and channels connect around one central catalog.