Capabilities

Everything important for online trading in one platform

red.bg brings together the main tools for online commerce: product catalog, orders, customers, marketing, analytics, settings and channels. The goal is one structure, less manual work and more control.

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Product width

From catalog to channels without wasting data

The platform is built around a centralized catalog. Each subsequent functionality uses the same products, categories, customers, and orders instead of creating separate sources of information.

Products and catalog

Manage products as structured data ready for storefronts, feeds and future channels.

  • products, categories and collections
  • variants, options and features
  • manufacturers, statuses and labels

Orders and sales

See the sales process in one interface: from checkout to status, invoice and processing.

  • orders, invoices and ordered products
  • unfinished orders and checkout
  • statuses and operational control

Customers

Customer data is linked to orders and provides a basis for better communication.

  • customer profiles and groups
  • custom fields
  • history and segmentation

Marketing

Marketing tools work on real catalog, real customers and real sales.

  • discounts, campaigns and SEO optimization
  • reviews and email templates
  • content that drives sales

Design and content

The storefront should be able to sort by brand without losing the connection to the catalog.

  • design, navigation, logo, colors and fonts
  • homepage, landing pages, FAQ and blog
  • custom CSS/JS if needed

Analytics

Sales and traffic data help to see what's working and where it needs to change.

  • dashboard, sales and total orders
  • sales by product and location
  • traffic by products and sources

Settings

Control critical store settings from one place without searching for separate panels.

  • delivery, payments and invoicing
  • domains, DNS and SSL
  • cart, checkout and branding
  • geozones, taxes and email

Integrations and channels

One catalog can feed its own store, red.bg marketplace, Google Shopping/XML feeds and future external channels.

  • own storefront
  • marketplace direction
  • feeds and product channels
  • external marketplaces
Next step

Consider the platform as a working system, not just as a site builder

See how orders, customers, marketing, analytics and settings all connect around one central catalog.

See how it works