These General Terms and Conditions govern the relationship between "RETAIL GROUP" Ltd., UIC 208660583, hereinafter referred to as "the Company", "We", and any user of the Red.bg platform, hereinafter referred to as "Merchant".
The General Terms and Conditions regulate the use of the Red.bg platform, including the creation, management, and maintenance of online stores, as well as all additional services, functionalities, and integrations.
Creating an account and using the platform constitutes entering into a binding agreement between the Merchant and the Company. If you do not agree with these terms, you should not use the platform.
1. Company Information
- "RETAIL GROUP" Ltd.
- Company ID: 208660583
- Address: Sofia, Ring Road 251, Ring Tower, 3rd floor
- Email: legal@red.bg
2. Key Concepts
- Platform - the Red.bg software system.
- Online Store - a web-based system for selling goods or services.
- Account - the Merchant's profile on the platform.
- Services - all functionalities provided through the platform.
- End Customer - a person who purchases from the Merchant's store.
3. Nature of the Service
Red.bg provides a technological platform for creating and managing online stores. The company is not a party to the transactions between the Merchant and the end customers.
The company is not responsible for:
- payments between the Merchant and the end customer
- deliveries, complaints, and returns
- quality, availability, description, or legality of the products
- commercial and legal relations between the Merchant and the end customer
4. Registration and account
To use the platform, an account is required. The Merchant is obliged to provide accurate and up-to-date information and bears full responsibility for the security of their account and the actions carried out through it.
The company has the right to refuse or terminate registration in case of suspected violation, abuse, or providing false information.
5. Online Store Management
The merchant fully manages the content of their store and is fully responsible for the products, prices, descriptions, images, availability, and legal compliance of the published information.
The company does not pre-check the content of stores, unless it is necessary to protect the platform, comply with the law, or prevent abuse.
6. Payments and Deliveries
The merchant selects and manages the payment and delivery methods in their online store. Payment services, courier services, and other external services are provided by third parties, with whom the Merchant or the end customer may enter into separate relationships.
The Company is not responsible for the actions, inactions, fees, delays, or conditions of third-party providers, unless applicable law provides otherwise.
7. Rights and Obligations
Company Rights
- to modify, improve, or remove functionalities
- to restrict access in case of violation or risk to the platform
- to suspend services in case of non-payment, abuse, or violation
- to remove illegal, misleading, or harmful content
Merchant Obligations
- to comply with applicable law
- to not infringe the rights of third parties
- to not use the platform for illegal activity
- to not distribute malicious code or content
8. Privacy and Personal Data Protection
The parties are obliged to keep confidential information that they receive in connection with the use of the platform. Confidential information does not include publicly available information or information that has become public without violation of these terms.
Personal data is processed in accordance with the Red.bg Privacy Policy.
9. Prices and Payments
Services may be paid or free depending on the chosen plan, offer, or agreement. All prices are excluding VAT, unless otherwise explicitly stated.
Payments are made in advance, unless otherwise agreed. In case of non-payment, the Company may restrict access to the platform or terminate the service. Paid amounts are non-refundable, except where explicitly provided by law or a separate written agreement.
10. Limitation of Liability
The Company does not guarantee uninterrupted service and is not liable for lost profits, data loss, interruptions, technical problems, actions of third parties, or other indirect damages, unless otherwise required by law.
The total liability of the Company cannot exceed the amounts paid by the Merchant for the respective service for the period during which the basis for liability arose.
11. Intellectual Property
The Red.bg platform, its structure, software, design, modules, and technical solutions are the property of the Company or its licensors. The Merchant retains rights to its content, products, images, trademarks, and materials.
Copying, modifying, decompiling, distributing, or providing access to the platform without explicit written permission is prohibited.
12. Third-Party Services
The platform may integrate third-party services, including payment operators, couriers, marketing tools, analytics services, and other external systems. The company is not responsible for the terms and operation of these services.
13. Amendments
The company may amend the Terms and Conditions. Continuing to use the platform after the publication of the changes constitutes acceptance of the updated terms.
14. Termination
The contract may be terminated at the Merchant's discretion, in case of breach of the terms, non-payment, or for other reasons provided by law or agreed between the parties.
Upon termination, access to the platform may be suspended, and the data may be deleted after the applicable retention periods and in compliance with legal requirements.
15. Disputes and applicable law
Disputes between the parties are resolved through negotiations and good-faith cooperation. If it is impossible to reach an agreement, the dispute is referred to the competent Bulgarian court.
Bulgarian law applies to these General Terms and Conditions. The invalidity of a particular clause does not affect the validity of the remaining provisions.
Last update
These Terms and Conditions were updated on April 27, 2026.