Own store
The merchant's main storefront: brand, domain, design, categories, products and checkout under his control.
Channels
A catalog. Many channels.
You manage the products once and use them in different sales channels: your own storefront, feeds, social and advertising channels, external marketplaces and the future red.bg marketplace.
red.bg Marketplace
A future common visibility channel where merchants will be able to reach more customers as part of a larger commerce ecosystem.
Google Shopping and XML feeds
Preparation for structured product feeds and catalog export to external product channels.
Social and advertising channels
Facebook, Instagram, TikTok, Google Ads and future marketing channels can use the same product foundation.
External marketplaces
eMAG, Amazon, eBay and other external marketplace channels are part of the long-term development direction.
Source of truth
Products do not need to be maintained separately for each channel
The central catalog is where products, variants, features, images and content are managed. Channels use this foundation instead of creating duplicate versions.
Catalogue
One place for product data, categories and content.
Storefront
A proprietary store that uses the same data and settings.
Channels
Feeds, marketplaces, social and advertising channels without re-entering.