Own shop
The merchant's main online store: brand, domain, design, categories, products and order process under his control.
Channels
One catalog. Many channels.
You manage product data in one place and prepare it for different channels: your own online store, product feeds, advertising channels and future marketplace integrations.
The idea is for each channel to use the same product foundation, instead of maintaining products manually and separately for each direction of sale.
red.bg
Sales channels
Products do not need to be re-entered for each channel
The central catalog brings together the products, variants, features, images and content, which can then be used across channels.
red.bg Marketplace
A future direction for shared visibility where merchants will be able to reach more customers as part of a larger commerce ecosystem.
Google Shopping and XML feeds
Catalog preparation for structured product feeds and future export to external product channels.
Social and advertising channels
Social and advertising channels can use the same product foundation when the appropriate integrations are added.
External marketplace channels
eMAG, Amazon, eBay and other external marketplace channels are part of the platform's long-term development direction.
Source of truth
One product base for all directions
Channels should not be separate and unrelated processes. They should be built on a catalog that already contains the correct product information.
01
Catalog
One place for product data, categories, images, variants and content.
02
Online store
Own store that uses the same product data, settings and structure.
03
Channels
Product feeds, marketplaces, social and advertising channels without re-entering the same data.
Next step
Prepare your catalog for more than one channel
Start with your own online store and build a product structure that can later be used for feeds, marketplaces and external channels.